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Presumptive taxation (44AD) for e-commerce sellers

If your turnover is within the limit, 44AD can make income tax dramatically simpler. Here's who qualifies and how it works.

By the Launch My Office team · Updated 2026-06-22 · 6 min read

Section 44AD is a scheme that lets eligible small businesses declare a presumptive profit instead of maintaining detailed books and getting audited. For many online sellers it's a huge simplification.

How 44AD works

You declare 8% of turnover as profit — or 6% for the portion received digitally (bank, UPI, marketplace settlements). Since most e-commerce receipts are digital, the 6% rate often applies to the bulk of your sales.

Who's eligible

The trade-offs

44AD is great when your real profit margin is at or below the presumptive rate. If your margins are thinner than 6–8%, regular books may save tax.

Estimate the tax

Apply 6%/8% to turnover to get presumptive profit, then run it through the Income Tax Calculator to see your liability and whether advance tax applies.

GST is separate

44AD is an income-tax scheme. Your GST obligations — registration, returns, multi-state registration — are unaffected.

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Frequently asked questions

What profit rate applies under 44AD?

8% of turnover generally, or 6% for digitally received turnover such as bank, UPI and marketplace settlements.

Can LLPs use 44AD?

No. 44AD is available to resident individuals, HUFs and partnership firms, but not LLPs or companies.

Does 44AD remove my GST obligations?

No. 44AD only simplifies income tax. GST registration and returns continue as normal.

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